Column: Puma jumping into basketball is good for players, but is it good for the game? - The San Diego Union-Tribune
![Franz Koch, head of strategy and development of German sports goods firm Puma attends the company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on Thursday that Koch is designated Franz Koch, head of strategy and development of German sports goods firm Puma attends the company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on Thursday that Koch is designated](https://c8.alamy.com/comp/2CYTBC2/franz-koch-head-of-strategy-and-development-of-german-sports-goods-firm-puma-attends-the-companys-annual-shareholders-meeting-in-herzogenaurach-april-14-2011-puma-announced-on-thursday-that-koch-is-designated-to-become-chief-executive-officer-ceo-upon-the-transformation-of-the-company-into-a-european-corporation-se-koch-will-succeed-pumas-current-ceo-jochen-zeitz-after-18-years-in-this-position-reutersmichaela-rehle-germany-tags-sport-business-2CYTBC2.jpg)
Franz Koch, head of strategy and development of German sports goods firm Puma attends the company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on Thursday that Koch is designated
![Jochen Zeitz (L) CEO of German sports goods firm Puma and Franz Koch, head of strategy and development, arrive for company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on Jochen Zeitz (L) CEO of German sports goods firm Puma and Franz Koch, head of strategy and development, arrive for company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on](https://c8.alamy.com/comp/2E5R5HG/jochen-zeitz-l-ceo-of-german-sports-goods-firm-puma-and-franz-koch-head-of-strategy-and-development-arrive-for-companys-annual-shareholders-meeting-in-herzogenaurach-april-14-2011-puma-announced-on-thursday-that-koch-is-designated-to-become-chief-executive-officer-ceo-upon-the-transformation-of-the-company-into-a-european-corporation-se-koch-will-succeed-pumas-current-ceo-zeitz-after-18-years-in-this-position-reutersmichaela-rehle-germany-tags-sport-business-2E5R5HG.jpg)
Jochen Zeitz (L) CEO of German sports goods firm Puma and Franz Koch, head of strategy and development, arrive for company's annual shareholders' meeting in Herzogenaurach April 14, 2011. Puma announced on
![Future Puma CEO Franz Koch poses for a picture before the annual meeting of the German sporting goods manufacturer's shareholders in Herzogenaurach, Germany, 14 April 2011. The shareholders discuss the conversion of Future Puma CEO Franz Koch poses for a picture before the annual meeting of the German sporting goods manufacturer's shareholders in Herzogenaurach, Germany, 14 April 2011. The shareholders discuss the conversion of](https://c8.alamy.com/comp/DAJJEW/future-puma-ceo-franz-koch-poses-for-a-picture-before-the-annual-meeting-DAJJEW.jpg)
Future Puma CEO Franz Koch poses for a picture before the annual meeting of the German sporting goods manufacturer's shareholders in Herzogenaurach, Germany, 14 April 2011. The shareholders discuss the conversion of
![Puma world's first major company to put a value on its environmental impact | Guardian sustainable business | The Guardian Puma world's first major company to put a value on its environmental impact | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2011/5/16/1305545906529/puma-announcement-008.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=26d92e7c356f1c28a79261d4bb5bccea)