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Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com
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University of California, Berkeley calls Under Armour effort to end deal 'improper' - Baltimore Business Journal
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Under Armour Sponsorship: A look at the 2018 SXSW activation and sponsorship strategy | Elevent – sponsorship marketing agency
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